NEXT GEN HOLLYWOOD
01 — Origin
06

Choose your lens

We define what the building must do for the business, then assemble the right market expertise, transaction strategy, data, tools, and CBRE capabilities to make it real.

07

The record

Twenty-five years in Los Angeles entertainment real estate—measured in transactions, studio campuses, and outcomes.

Figures drawn from approved 2025 CBRE Team Hollywood materials.

Selected outcomes

08

What the building must do

A lease is not the outcome. These are.

Mode 01

Headquarters

The address that holds the team and tells the story — to talent, clients, and the market.

Mode 02

Create

Stages, suites, and floors where the work actually gets made — production-ready, not production-adjacent.

Mode 03

Screen

Rooms built for the first look and the final cut — screening, review, and presentation environments.

Mode 04

Host

Spaces that welcome clients, talent, and press — arrival to rooftop.

Mode 05

Show

The brand, expressed in architecture — the building as the campaign's most permanent asset.

Mode 06

Move

Move people, equipment, and product.

09

One brief. The right capabilities.

Every assignment is different. We assemble the right specialists, market knowledge, data, and tools around the business problem—not the other way around.

Next Gen Hollywood owns the relationship, the strategy, and the transaction through-line — and brings in CBRE specialists when their expertise adds value.

Step 1

Define

Translate the business, brand, talent, client, production, and operational requirements into a clear real estate brief.

Step 2

Diagnose

Assess the portfolio, property, workplace demand, market, occupancy, labor, and geographic conditions.

Step 3

Model

Compare locations, buildings, uses, footprints, investment scenarios, and transaction alternatives.

Step 4

Execute

Source or position the opportunity, create market competition, negotiate the transaction, and coordinate the necessary specialists.

Step 5

Advance

Stay on after closing — facilities management, lease administration, financial advisory, and a read on the market that keeps the advantage with the client.

For occupiers & brands
For owners, landlords & sellers
10

Selected assignments

Advisory work, presented as it was done — as case files, not listings.

11

Global entertainment network

A Hollywood relationship that extends wherever entertainment does business — through CBRE's global platform.

Los AngelesHQNew YorkLondonAtlanta TorontoMexico CitySeoulSydney
12

Research & intelligence

The Address Is the Platform is the intellectual foundation behind the work: holding the team, building the brand, enabling creation, hosting clients and talent, showing the company physically, and moving people, equipment, and product.

Research 001

The Hollywood field guide

Property-level intelligence on the streets, stages, and offices where entertainment is made.

Field Notes

Market perspectives

What entertainment occupancy is doing — observed from the ground, not the newsletter.

Next Issue

Research 002

In production.

We sell judgment, not inventory. The research shows how that judgment is formed.

13

Meet Team Hollywood

14 — Next

What's your next move?

Start a conversation

Your note goes directly to the Next Gen Hollywood team. A person reads it, and the right advisor responds.